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[Chinese shoes Network - News] Adidas shoe brand in 2010 annual results released yesterday, Greater China achieved sales of one billion euros, an increase of 3 percent, excluding exchange rates, down 2%. Adidas other top five markets worldwide have achieved sales growth. entire adidas Group achieved sales of 12 billion euros, an increase of 15%, exceeding the Adidas management had made full-year sales grew less than 10% of expected. Adidas Group gross margin was 47.8% in 2010, an increase of 2.4 percentage points year on year, gross margin increased Adidas explanation is because of reduced inventory discount deal a class of activities to increase the higher-margin retail business, as well as reduce costs. Magang sporting goods market observers believe that, from the point of view the performance of Greater China, Adidas has come out of the 2009 recession trough in 2009, some dealers Adidas closed hundreds of stores, 2010 the number of retail outlets increased Adidas obvious, in this context, mainly by Adidas store revenue growth has been, it is more difficult. Chen Shixin market participants said that in 2010, Fujian sports brands such as Anta average revenue growth of around 20%, the domestic sports brand "leader" Li Ning (02331.HK) revenue is expected to increase about 15% Adidas Greater China sales, although bottomed out, but compared with the domestic sports brand, there is still a certain gap. Chen Shixin said, according to Adidas Greater China sales of 1 billion euros to calculate, about 9.1 billion yuan, 8.39 billion yuan, Li Ning in 2009 revenue, such as by 15% growth expected in 2010 reached 9.6 billion yuan, more than Adidas. Compared with Nike, Adidas also have some gaps. The reporter Statistics, December 1, 2009 to November 30, 2010, Nike Greater China revenue was $ 1.864 billion, or about 12 billion yuan, such as row seating, Adidas Greater China revenue came in After Nike, Li Ning, living in third place. Magang think Adidas to achieve a breakthrough in the Chinese market, in addition to enhancing the performance of existing stores, but also should focus on improving the revenue contribution of emerging (32.090, -0.23, -0.71%) categories, such as Female and male fitness supplies. 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